Authorized Channel Partners FAQ

• Who is Localeze?

  Who is Localeze?
  Localeze is the largest online business content manager 100% focused on improving online local search results for local search engines, businesses and ready-to-buy consumers.  Through our Authorized Channel Partner program, we help you help business clients easily maintain accurate, up-to-date and enhanced local business listings across 85 of leading online local search engines. And that means improved competitive performance and increased revenue for you.

  Localeze is the online business content management market leader with:

  • The largest and most accurate set of Gold Sourced content – business listings verified and enhanced by businesses.
  • The largest number of active relationships with local businesses and national brands.
  • The largest network of select Authorized Channel Partners.
  • The largest number of content management and local search experts in the industry.
  • The largest network of local search engine partners in the industry.

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• Why is Local Search Engine Content Management Important for My Clients?

  Why is Local Search Engine Content Management Important for My Clients?
  Most of your clients already know the importance of effective website design, SEO and sponsored link components of localized search.  However, many may not be aware of local search engine content management – an essential component needed to complete their local search marketing efforts.  Localeze is the largest online content manager in the industry, helping national brands, local businesses and local search engines like Yahoo Local^®, MSN Live Local^®, Superpages.com^®, Yellowpages.com^®, DexOnline^®, and over 85 others improve the offline-sourced content in their local search engine properties – where up to 90% of consumers look for local products and services.

  Without content management, up to 30% of the information currently being displayed on your clients can be out of date or inconsistent, or missing altogether – and it certainly doesn’t include keyword-rich, compelling information to drive them to the top of local search engine results.  Until now, there has been no single source to improve your clients’ visibility by making sure business content is consistent, enhanced and updated across a wide network of leading local search engine sites.

  Our local search engine distribution partners receive enriched, client-verified content as frequently as weekly, putting your clients in touch with ready-to-buy online consumers, wherever they may be looking.

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• How easy is it to Use the Localeze Solution?

  How easy is it to Use the Localeze Solution?
  With the Localeze Business Registration Manager, you have a single easy source for updating basic business listing information for distribution to over 85 leading local search engines, no matter how large or small the client. More importantly, Localeze makes enriching your clients’ business content with unique, compelling and keyword-rich information that will take consumers to their products and services just as easy.

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• How Will Partnering with Localeze Improve My Competitive Advantage?

  How Will Partnering with Localeze Improve My Competitive Advantage?
  As a select Localeze Authorized Channel Partner, you offer your clients a comprehensive and innovative suite of local search engine marketing services. Localeze improves the quality and visibility of their online local business listings and provides a single source for updating local search engine sites, and enriching the content displayed when ready-to-buy local consumers search for the products and services they sell. It’s the essential component to round out any client’s local Search Engine Optimization or Sponsored Search marketing strategy.

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• How is Localeze Different from Other Solutions?

  How is Localeze Different from Other Solutions?
  Localeze is the largest online content manager serving businesses, local search engines and ready-to-buy consumers.  Unlike other providers, Localeze is 100% focused on improving online local search engine content, and has built the largest local search engine distribution network in the industry.  As a result, Localeze delivers local search engines the most consistent, multi-sourced and validated local business content, including Gold Sourced content—verified and enhanced directly by businesses. 

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• What is Gold Sourced Content?

  What is Gold Sourced Content?
  Localeze understands the value of complete and compelling information in the online local search engine world. We also understand that you and your clients have an enormous challenge ensuring information is updated, enriched and available to online local search engines every single day. Gold Source content is your clients’ information after it has been updated and enriched by your clients and Localeze, to appeal to the diverse universe of online consumers. How is that achieved? Through our easy Business Registration tools, Localeze proprietary MetamizerTM content optimization processes and   our consultative approach leveraging the experience of our leading online local search engine experts.

  We know the language of online local search engines, so we help clients take advantage of online listings optimization best practices, such as how to create a keyword-rich strategy and how to organize content for maximum performance. Most importantly, local search engines prefer our Gold Sourced content to traditional database sources because of its depth and reliability, and because they can access updates as frequently as weekly.  That means greater, faster distribution for your clients.

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• What is Localeze’s Business Registration Manager?

  What is Localeze’s Business Registration Manager?
  Simply put, our Business Registration Manager is an easy-to-use tool for you and your clients to create, update and deepen business listing information, either as bulk submissions or on an individual basis, directly from your desktop.  Using the Business Registration Manager, updated information is enriched, driven through the proprietary Localeze Metamizer™ content optimization process then distributed directly to over 85 leading local search engine publishers. That means no more painstakingly submitting, monitoring and updating each and every search engine, site by site, again and again.

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• What is the Localeze Metamizer?

  What is the Localeze Metamizer?
  Metamizer is our proprietary methodology and process created to address the wide variations and challenges of organic local search engine content performance – the reasons why your clients’ local listings don’t always rise to the top of online local search engine results. By cleansing, verifying, organizing, interpreting and appending content to your client-enriched content, it is prepared for high-impact presentation to consumers and increases the likelihood of high ranking and placement in local search engine results.  All content is linked to each business location and Localeze even tags latitude/longitude point codes to individual listings for maximum local search engine performance.

  Along with unsurpassed business content quality and depth, Localeze enables your clients to go beyond category-forced “top-down” local searches to capture consumers based on how they are searching – top-down, bottom up, or anywhere in between.

  Whether a consumer is looking for a category (Auto Service), a specific brand (Precision Tune^®) or something related (“Oil Change”), with Localeze your clients have the shortest and easiest path to qualified consumers, connecting with them based on their terms.

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• What are the Benefits Localeze Solution Brings to My Clients?

  What are the Benefits Localeze Solution Brings to My Clients?
  The Localeze online business content management solution:

  • Ensures the consistency and comprehensiveness of the content local search engines display about your clients’ business.
  • Makes it easy and inexpensive to enrich your client’s business content with the kind of compelling keyword-rich information that enables consumers to find a qualified local business.
  • Provides a single source for distribution across the largest network of local search engines in the industry and simplifies local brand management.
  • Improves the online visibility of your clients’ business.
  • Gives clients maximum reach to consumers using over 85 of the leading local search engines in the industry.

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• What are the Benefits Localeze Brings to My Firm?

  What are the Benefits Localeze Brings to My Firm?
  As a Localeze Authorized Channel Partner, your firm will:

  • Increase revenue by helping your clients drive more visibility, traffic and sales to their business locations.
  • Differentiate yourself from your competitors by completing your local search marketing offerings with leading-edge content management tools and a consultative approach.
  • Save time and effort managing local search engine content for your clients.
  • Increase your local search engine content management expertise by learning from the largest and most trusted online content management brand.

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• Are there Flexible Pricing Models for the Localeze Solution?

  Are there Flexible Pricing Models for the Localeze Solution?
  Your clients trust you to provide the greatest return on their investment. Verifying and enriching their local listings across the largest network of local search engines in the industry provides greater results than traditional paid search and other online advertising. Localeze offers a simple and affordable pricing model that is based on the number of locations you manage for your clients.  Please contact your Localeze representative for the details.

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