Understand the Language of Local

Keeping pace with the online local search engine industry sometimes requires the help of a translator. You’ve got a partner with Localeze. We truly understand the new language of online local search, and we speak your language, too.

Glossary

Enhanced Business Listings

Accurate, deep business descriptions created directly by companies, rather than drawn from third party sources including print Yellow Pages.

Findability

The likelihood of a business listing being presented on local search engines based on consumer keyword queries.  Also known as Visibility.

Internet Yellow Pages

Web-based Yellow Pages local search engines that allow consumers to find local businesses. These can be as simple as digital versions of the traditional paper Yellow Pages directories.

Keywords

Unstructured words/terms used by online consumers to describe what they hope to find when performing a Web search. 

Local Search

The process of online consumers looking to find qualified local businesses, by entering unstructured, “top of mind” (key) words, phrases and geographic modifiers (e.g. "Chicago, IL") in online search engines, Internet Yellow Pages and other specialized online local directories.

Local Search Engine

An online search engine that contains only local business and other information and is typically created from “offline” information such as print Yellow Pages or other sources, including local businesses themselves.  Most major search engines manage and present these local sites separately, and often along with detailed map/location information.

Local Search Engine results

The business listings, Web sites and sponsored advertising links that are presented by local search engines in response to a user’s search for a qualified local business by using unstructured keywords and a geographic modifier like city, town, zip code, etc.

Mobile Local Search

The specialized access and presentation of local search engine business listings to Smart Phones and other mobile devices.

Online Business Directory

A type of local search engine containing a database of local basic business listings with information including business name, street address and telephone number. Localeze helps businesses enhance these listings with important information to help them increase their visibility including category, products, brands, services, hours of operation, payment options and much more.

Online Local Business Content Management

The collection, enrichment, optimization and distribution of deep, current local business content to local search engine publishers.

Organic or Natural search

Non-paid search engine results delivering Web site links relevant to the keyword query entered by a search engine user.

Paid-Search/Search Engine Marketing

Also known as Pay Per Click (PPC), Paid-Search marketing is when online advertisers bid to have brief text-based “Sponsored Link” ads displayed when a searcher enters a keyword search term. (Furniture makers might bid on the term "couch," for example.) Advertisers only pay when the searcher clicks on the link in their ads, which are usually above or to the right of organic search engine results.

Ranking

Algorithmic “scoring” of online content by search engines using weighted factors to determine its relevance for presentation to a consumer based on the search term/keyword(s) entered by a search engine user.

Search Engine

An online Web site that collects and indexes information across the Web for presentation to users of the site to find products, services or other information.

Search Engine Results

The business Web sites and sponsored links that are presented by search engines in response to a user’s search for a qualified business by using unstructured keywords like shoes, plumber, computer without a geographic modifier.

Search Engine Optimization

Also known as SEO, is the process of improving the volume of traffic to a Web site by making it more visible to search engines for keyword queries relevant to what the site’s content contains.

SERP

Search Engine Results Page; the results (organic and paid) that appear after a user enters a keyword search.