FAQ

• Who is Localeze?

  Who is Localeze?
  Localeze is the largest online business content manager 100% focused on improving online local search results for local search engines, businesses and ready-to-buy consumers. Localeze partners with National brands to help them easily and affordably maintain accurate, up-to-date and enhanced local business listings content across 85 leading online local search engines.

  Localeze is the online business content management market leader with:

  • The largest and most accurate set of Gold Sourced content – local listings verified and enhanced directly by businesses.
  • The largest number of active relationships with local businesses and national brands.
  • The largest number of content management and local search experts in the industry.
  • The largest network of local search engine partners in the industry.

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• How Will Localeze Help Ready-to-Buy Consumers Find My Business?

  How Will Localeze Help Ready-to-Buy Consumers Find My Business?
  Local consumers are increasingly turning to local Internet searches to find the products and services they need, right in their own neighborhood.  Until recently, local search engines used web crawling to search web sites for the business content they display as a result of local online searches.  Now, however, they are turning to partners like Localeze to provide them with the business content they display. 

  When you use the Localeze solution, you have an easy way to review and update the information about your business that is sent to local search engines.  Better yet, you have an easy way to enhance your business content with the rich and robust information that will improve your chances of appearing at the top of local search engine results and increase the chance that local consumers will contact your business. That’s what we call Gold Sourced content. And, with Localeze you also have an easy way to distribute your Gold Sourced content to the largest network of local search engine partners in the industry.

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• What is Gold Sourced Content?

  What is Gold Sourced Content?
  Localeze understands the value of complete and compelling information in the online local search engine world. We also understand that you have an enormous challenge of ensuring your content is updated, enriched and available to online local search engines every single day. Gold Sourced content is your business listing information after it has been updated and enhanced to appeal to the diverse universe of online consumers and to rise to the top in local search engine results.

  How is that achieved? Through our easy Business Registration Manager, our proprietary MetamizerTM content optimization process, and a consultative approach that gives you the benefit of our leading online local search engine experts. We know the language of online local search engines, so we help convert your local business information to take advantage of best practices, such as how to organize local content for maximum impact and how to create a keyword-rich strategy. Better still, online local search engines prefer Localeze Gold Sourced content to traditional database sources because of its reliability. That means greater distribution and visibility for you.

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• What is Localeze’s Business Registration Manager?

  What is Localeze’s Business Registration Manager?
  Simply put, the Business Registration Manager is an easy-to-use desktop tool for you to update and deepen local business information for automatic distribution to leading local search engine publishers. That means no need to painstakingly submit, monitor and update each location across every search engine site to stay up-to-date.

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• What is Localeze’s Metamizer™?

  What Is Localeze’s Metamizer™?
  Metamizer, our proprietary local business content optimization process, was created to address the limitations of algorithmically driven online local search engine technology – the reasons why your brands or locations don’t always rise to the top of local search engine listings. By cleansing, verifying, organizing, interpreting and appending content to your enriched listings, Metamizer prepares your content for high-impact presentation to consumers and improves the likelihood of high ranking and placement in local search engine results. It even tags latitude/longitude point codes to each individual location for maximum local search engine performance.

  Along with unsurpassed business content quality and depth, Localeze enables you to go beyond category-forced “top-down” local searches to capture consumers based on how they are searching – top-down, bottom up, or anywhere in between.

  Whether a consumer is looking for a category (Auto Service), a specific brand (Precision Tune^®) or something related (“Oil Change”); with Localeze you have the shortest and easiest path to qualified consumers, connecting with them based on their terms.

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• What are “Local” Search Engines and How are They Different From “Traditional” Search Engines?

  What are “Local” Search Engines and How are They Different From “Traditional” Search Engines?
  Local search engines were created to improve consumer’s local search experiences.  These “localized” sites are actually integrated into the traditional search engines and receive priority placement over traditional local Web site results when local searches are done.  Local search engines include Google Maps^®, Yahoo Local^®, MSN Live Local^®, Superpages.com^®, Yellowpages.com^®, and DexOnline^®.   

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• Why are Local Search Engine Listings Important for My Business?

  Why are Local Search Engine Listings Important for My Business?
  Until recently, local online search engines relied on web site crawling (an automated program that browses web sites and pulls data from the site and passes it to the search engine) to capture information about businesses.  However, less than 50% of local businesses have web sites, so the local search engines now use partners like Localeze to provide them with business content.  And because more than 2 billion local searches are performed each month, it is essential that the information displayed about your business by the local search engines is accurate and up-to-date.  Even better is making sure that the local search engines receive the kind of enhanced information about your business that will ensure prominent placement in search results and motivate local consumers to contact your business.

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• I Already Have a Web Site So Why Do I Need Localeze?

  I Already Have a Web Site So Why Do I Need Localeze?
  Local search engines no longer rely on web crawling of web sites to capture information about businesses. Instead they rely on local search engine content partners like Localeze to provide them with comprehensive business listings content.  By selecting Localeze, not only will you be sure local search engines receive up-to-date information about your local business, you also have an easy and affordable way to enhance your listing with compelling, keyword-rich information to help drive your business to the top of local search engine results. 

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• I Have Store Locator Information On My Web Site; Do I Still Need Localeze?

  I Have Store Locator Information On My Web Site; Do I Still Need Localeze?
  While it’s important to let visitors to your web site know where your stores are located, more than 80% of consumers searching for local products and services start their search with a local search engine. This means that if you don’t send updated business content to the local search engines, up to 80% of the customers looking for the type of products and service you offer won’t find your business. With Localeze, you have an easy, affordable and dependable way to update and enhance your business content and automatically distribute it to the largest network of local search engine partners in the industry.

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• I’ve Already Submitted My Business Listing to One of the Major Search Engines, So How Can Localeze Help?

  I’ve Already Submitted My Business Listing to One of the Major Search Engines, So How Can Localeze Help?
  With Localeze, you have a single source for managing and distributing essential business content to the largest local search engine network in the industry. Localeze has over 85 local search engine partners, including Yahoo Local^®, MSN Live Local^®, Superpages.com^®, Yellowpages.com^®, and DexOnline^®.   One place for updating and submitting business content means less money and less time spent on local content management.

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• How Soon Will I Begin to See My Listing in Local Search Engines?

  How Soon Will I Begin to See My Listing in Local Search Engines?
  Many Localeze search engine partners receive updated local business content as frequently as weekly. While local search engine partners select their update frequency, generally your online listing will appear within four to eight weeks.

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• How is the Localeze Solution Priced?

  How is the Localeze Solution Priced?
  We understand that you want the greatest return on your investment. You want to reach and motivate online local consumers. That’s why we’ve created a simple and affordable pricing model that’s based on the number of locations you manage. It’s that easy. Verifying and enriching your local listings across the largest network of online local search engines in the industry provides the greatest results for national and regional brands. Please contact your Localeze representative for the details.

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