News Release: Regent Communications Taps Localeze ContentReach for Local Search
Mid-Market Radio Broadcast Powerhouse Regent Communications Taps Localeze ContentReach for Local Search
Leveraging ContentReach Outsourced Local Search, Regent Communications to Transform to Dominant Media Marketing Company for Local Advertising
Mid-Market Radio Broadcast Powerhouse Regent Communications Taps Localeze ContentReach for Local Search
Leveraging ContentReach Outsourced Local Search, Regent Communications to Transform to Dominant Media Marketing Company for Local Advertising
The recently launched local search directories for all of Regent’s community sites including itsBuffalo and goacadiana greatly extend the reach that local businesses have in their communities and across the online local search ecosystem. Each of Regent’s community websites offers local users access to valuable area information including shopping resources, entertainment, coupons, news and sports and provides added promotion for local Regent radio stations. Localeze ContentReach allows businesses to verify and enhance their local listings information and provide specialized offerings with coupons, directions, and promotions tailored to their business.
“With ContentReach, Regent can now close the loop between over-the-air, promotions and directional marketing by both creating consumer need and supplying the direction online – a perfect mix for an advertiser,” said Larry Downes, vice president of technology and digital media, Regent Communications. “We are rapidly evolving into the go-to media marketing company for the communities Regent serves. Thousands of local businesses can reach local buyers using our community directories and through the broad Localeze distribution network of more than 85 leading online local search engines.”
Added Steve Passwaiter, vice president of business development, BIA/Kelsey, “Local radio and television broadcast companies are in a great position to use the strength of their brands and loyal listeners to drive more revenue opportunities. Localeze ContentReach gives Regent Communications’ local media reps a full combination of solutions and the tools they need to unlock the mysteries of the web for local business owners interested in generating new local customers.”
ContentReach offers local media companies and lifestyle website publishers both national and local search revenue opportunities. With the ContentReach local search platform, Regent is able to drive significant new local revenue, additional display ad revenue and increase the overall value of its core community website assets with the deepest, richest business-managed listings in the industry. ContentReach also provides Regent powerful SEO traffic building without the need to invest in hardware, software and data management.
About Localeze
Localeze is the largest business listings identity manager for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit www.localeze.com.
About Regent Communications
Regent Communications, Inc. is a radio broadcasting company focused on acquiring, developing and operating radio stations in mid-sized markets. Regent owns and operates 62 stations located in 13 markets. Regent’s shares are traded over the counter under the symbol “RGCI.PK”.
This press release includes certain forward-looking statements with respect to Regent Communications, Inc. for which it claims the protections of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve certain risks and uncertainties and include statements preceded by, followed by or that include words such as "anticipate," "believe," "plan," "estimate," "expect," "intend," "project" and other similar expressions. Although Regent believes expectations reflected in these forward-looking statements are based on reasonable assumptions, such statements are influenced by financial position, business strategy, budgets, projected costs, and plans and objectives of management for future operations. Actual results and developments may differ materially from those conveyed in the forward-looking statements based on various factors including, but not limited to: changes in economic, business and market conditions affecting the radio broadcast industry, the markets in which we operate, and nationally; increased competition for attractive radio properties and advertising dollars; increased competition from emerging technologies; fluctuations in the cost of operating radio properties; the Company's ability to manage growth; the Company's ability to effectively integrate its acquisitions; potential costs relating to stockholder demands; changes in the regulatory climate affecting radio broadcast companies; cancellations, disruptions or postponement of advertising schedules in response to national or world events; and the Company's ability to regain and maintain compliance with the terms of its credit facilities or to refinance or restructure such obligations. Further information on other factors that could affect the financial results of Regent Communications, Inc. is included in Regent's filings with the Securities and Exchange Commission. These documents are available free of charge at the Commission's website at http://www.sec.gov and/or from Regent Communications, Inc.
Media Contact:
Jennifer MacLeid Qotb
Young & Associates for Localeze
513-281-2772





