Localeze Executive to Share Insights on Structured Content at Pelorus Group Mobile Local Search ‘08 

Brian Wool to discuss Bridging the Gap in Local Search Content for Mobile.

VIENNA, VA., February 19, 2008– Increased mobile content will propel Mobile Local.  But what precisely are the needs and requirements for content? 

That’s the premise behind an upcoming panel at the Pelorus Group Mobile Local Search ’08, called “Mobile Local Search Content.”  Brian Wool, Vice President for Localeze, will join the panel along with Pankaj Mathur, Vice President Sales, InfoUSA and Richard Rosen, Founder & CEO, FastCall411 on Wednesday, February 20, 2008 in Albuquerque, New Mexico.

Along with his esteemed colleagues, Mr. Wool will share his thoughts on the critical success factors for insuring optimal content use in the mobile environment.

“Today, most of the local content being utilized in mobile is being referenced through the major Search Engines,” said Mr. Wool.  “However, most of the content is not structured for use with mobile devices and relevancy is often compromised.

Mr. Wool will discuss how Localeze is addressing the challenges of disruptive telephony services by aggregating content from hundreds of different sources, and addressing the inherent size limitations of mobile devices through structuring content specifically for mobile use and applications.

About Localeze

Localeze is the leading expert in local search. We help merchants, marketers and distributors cash in on the 1 billion plus local searches users make every month by bringing buyers and sellers together. Merchants rely on us to collect and distribute rich information on their businesses, while local directories trust us to deliver the richest, most accurate merchant content to their users. Localeze, a wholly-owned subsidiary of TARGUSinfo, is a privately held company headquartered in Chicago. For more information, visit www.localeze.com.

Press Contact:
David Dague
Localeze
703.272.6234
daviddague@amacai.com