Enhanced Business Registry Closes the Loop on Improving Local Business Search Results

Enhanced Busines Registry Diagram

Localeze distributes local business content to the largest number of local search engine partners in the industry using the Enhanced Business Registry--the central repository of all Localeze premium business data, including Gold Sourced content, driven through the Metamizer™ process and Symantex™ system. It is the most powerful platform available to meet the unique quality, structure, depth and flexible delivery needs of local search engines.

The foundation of the Enhanced Business Registry is its ability to deliver the highest content quality, including proprietary confidence code tools, giving local search engines the ultimate control to select, filter and load data based on their unique needs. Local business listings are driven through a comprehensive scoring process using fourteen individual weighted parameters that apply a confidence code to each listing identifying its overall presentation-strength. Codes are then rank-ordered based on confidence allowing customized content selection and import.

The Power and Flexibility of a Relational Database Structure

The Enhanced Business Registry was built using a robust relational database structure to accommodate the essential data depth and breadth of local search engine content, especially our Gold Sourced content.

This structure enables local search engines and businesses to manage more, and changing, content – premium keywords, essential business details and even free-form fields – delivering the ultimate scalability and eliminating truncated fields and the loss of merged content. Accurate, compelling and actionable data, every time.

It also provides flexible import options and easy implementation. Whether local search engines choose to receive a complete file refresh, a monthly change file or a weekly update of Gold Sourced content, everyone’s unique needs can be met. And straightforward implementation reduces the time and effort required to process data.

The Essential Component for Satisfaction

Localeze’s Enhanced Business Registry is really about enhancing online local search users’ experience. Satisfying experiences earn the trust and loyalty of online users, and that translates into increased traffic and revenues.

The highest content quality and confidence code tools provide local search engines the most robust quantity of local business content and ultimate control and flexibility to meet their unique needs.